
marketing management graduate, digital strategist and entrepreneur based in jönköping, sweden.

I'm a Marketing Management graduate from Jönköping University with a background in digital marketing, social media strategy and business operations. I've spent the last decade building audiences, systems and businesses from the ground up.
I do my best work with clear goals and real responsibility. I learn fast, take ownership and follow through. Launching a Meta Ads campaign, shaping a content strategy, running daily operations: I bring structure and initiative to all of it.
Off the clock you'll find me in the Norwegian mountains, hiking and planning logistics for group trips. That same systems thinking shapes how I take on every professional challenge.
I notice what others miss, in data, copy and process.
I don't wait for perfect instructions. I figure it out.
Project
A weekend project I built for myself as a diabetic. Never published, just for personal use. It's a diabetes management dashboard for the Abbott FreeStyle Libre 3 continuous glucose monitor (CGM): pulls live blood-sugar readings via the LibreLinkUp EU API and pairs them with trend arrows, habit tracking, 30-day analytics, and an AI-powered insulin-dosing advisor built with Claude. Runs entirely locally for full data privacy.

Dahlqvist Consulting
A client of mine at Dahlqvist Consulting wanted to start their social media, and I ran the whole project. It began with me building every post by hand, 1–2 hours a day. So I built a pipeline with 40+ purpose-built functions: a URL, PDF or image goes in, and a brand-aligned Instagram carousel with AI-generated visuals comes out in under 90 seconds. A JSON file is pulled into Figma by a plugin I built, which rebuilds the images there for hand-editing. The same approach works for Adobe Creative Suite.

Project
My brother and his friend are launching a self-storage service in Bankeryd, and I came on board as a consultant covering the full digital side of the business. I’m leading the marketing strategy, building out the brand’s visual identity and graphic design system, and developing the website from scratch. I get to apply everything I know to a real business in its earliest stage: positioning, messaging, UI design and front-end development.

Content
Instagram Reels that hit up to 1.9M views per post. Urban travel content built to be shared: 108K+ likes and tens of thousands of saves from consistent publishing and a feel for what trends.

Side Project
Alongside my work, I run a side project renting out roof tents and boxes via Hygglo. It puts my degree knowledge from Procurement, Purchasing & Sales, and Supply Chain Management to work. Through a 7+ year network with Chinese manufacturers who supply major Swedish brands, I source high-quality gear at great prices and handle the international logistics myself. I also manage all customer relationships and daily rental operations.

Sole Proprietor, Social Media & Digital Marketing
Fulfilment Operations & Sales Co-worker
Warehouse Worker
Social Media Growth & Photography
Jönköping University
Jönköping University

Graduation ceremony · 2026
Diploma, IKEA × Save the Children collaboration, refugee support programme
Certificate of Participation, competitive business challenge