Adam Dahlqvist

Adam Dahlqvist — digital strategist and entrepreneur

marketing management graduate, digital strategist and entrepreneur based in jönköping, sweden.

AI
automation & efficiency
IKEA
& dahlqvist consulting
SWE
jönköping university
Meta
ads & campaigns

About me

driven by curiosity,
grounded in execution

Adam Dahlqvist

I'm a Marketing Management graduate from Jönköping University with a background in digital marketing, social media strategy and business operations. I've spent the last decade building audiences, systems and businesses from the ground up.

I do my best work with clear goals and real responsibility. I learn fast, take ownership and follow through. Launching a Meta Ads campaign, shaping a content strategy, running daily operations: I bring structure and initiative to all of it.

Off the clock you'll find me in the Norwegian mountains, hiking and planning logistics for group trips. That same systems thinking shapes how I take on every professional challenge.

Detail-oriented

I notice what others miss, in data, copy and process.

Self-starter

I don't wait for perfect instructions. I figure it out.

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PROJECTS

Project

GlucoseView

A weekend project I built for myself as a diabetic. Never published, just for personal use. It's a diabetes management dashboard for the Abbott FreeStyle Libre 3 continuous glucose monitor (CGM): pulls live blood-sugar readings via the LibreLinkUp EU API and pairs them with trend arrows, habit tracking, 30-day analytics, and an AI-powered insulin-dosing advisor built with Claude. Runs entirely locally for full data privacy.

GlucoseView main preview

Dahlqvist Consulting

Automated Instagram Carousel

A client of mine at Dahlqvist Consulting wanted to start their social media, and I ran the whole project. It began with me building every post by hand, 1–2 hours a day. So I built a pipeline with 40+ purpose-built functions: a URL, PDF or image goes in, and a brand-aligned Instagram carousel with AI-generated visuals comes out in under 90 seconds. A JSON file is pulled into Figma by a plugin I built, which rebuilds the images there for hand-editing. The same approach works for Adobe Creative Suite.

Automated Instagram Carousel main preview

Project

Bankerydsförvaring

My brother and his friend are launching a self-storage service in Bankeryd, and I came on board as a consultant covering the full digital side of the business. I’m leading the marketing strategy, building out the brand’s visual identity and graphic design system, and developing the website from scratch. I get to apply everything I know to a real business in its earliest stage: positioning, messaging, UI design and front-end development.

Bankerydsförvaring main preview

Content

Viral reel performance

Instagram Reels that hit up to 1.9M views per post. Urban travel content built to be shared: 108K+ likes and tens of thousands of saves from consistent publishing and a feel for what trends.

Viral reel performance main preview
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Side Project

Outdoor Rental Project

Alongside my work, I run a side project renting out roof tents and boxes via Hygglo. It puts my degree knowledge from Procurement, Purchasing & Sales, and Supply Chain Management to work. Through a 7+ year network with Chinese manufacturers who supply major Swedish brands, I source high-quality gear at great prices and handle the international logistics myself. I also manage all customer relationships and daily rental operations.

Outdoor Rental Project main preview

what I've done

Dahlqvist Consulting

Sole Proprietor, Social Media & Digital Marketing

2024–PresentJönköping, Sweden
  • Social media manager for an organisation with ~230,000 members, covering strategy, content production and publishing.
  • Plan, execute and optimise Meta Ads campaigns; manage budgets, creative testing and reporting.
  • Full business operations: client relations, project planning, invoicing and bookkeeping.
  • Built and deployed an AI-powered content pipeline reducing content production time from hours to under 90 seconds per deliverable.
Meta AdsContent StrategySocial MediaClient Management

IKEA Jönköping

Fulfilment Operations & Sales Co-worker

2022–PresentCurrently on study leave
  • Coordinated high-volume logistics and fulfilment operations in a busy warehouse.
  • Part of the IKEA x Save the Children collaboration and refugee support programme.
  • Involved in internal IT and systems projects where operational knowledge met technical improvements.
  • Known for attentive, solution-focused service on the sales floor.
LogisticsOperationsTeamworkIT Projects

Arla Foods

Warehouse Worker

2018–2025Jönköping, Sweden
  • Worked in a highly regulated production environment with strict quality standards and time pressure.
  • Maintained precision and consistency across high-volume, deadline-critical tasks.
  • Developed strong habits around reliability, documentation and following structured processes.
OperationsQuality ControlRegulated Environment

Freelance Digital

Social Media Growth & Photography

2015–2022Remote
  • Built and grew multiple Instagram audiences using self-developed content frameworks and growth strategies.
  • Monetised audiences through Airbnb affiliate partnerships, managing the full funnel from content to conversion.
  • Provided commercial photography for clients across product, lifestyle and event coverage.
InstagramAffiliate MarketingPhotographyGrowth Strategy

where I've studied

Education

Master's Programme in Digital Business and AI Management

2026–Present

Jönköping University

Bachelor's Programme in Marketing Management

2023–2026

Jönköping University

Adam Dahlqvist at the Jönköping University graduation ceremony, holding his diploma

Graduation ceremony · 2026

Certificates & Recognition

Rädda Barnen (Save the Children)

Diploma, IKEA × Save the Children collaboration, refugee support programme

Impact Challenge

Certificate of Participation, competitive business challenge